Blueprints for a Better Economy

Funded by: UK’s Department for International Development (DFID)
Partners: International Chamber of Commerce, The British Academy, McKinsey & Co., Ibero-American General Secretariat, Leaders on Purpose, and others

I worked alongside senior leaders from global institutions to co-develop the Blueprints for a Better Economy—a set of visual and narrative tools designed to support the growth of the emerging fourth sector. My role spanned systems thinking, narrative design, and creative direction across multiple components of the project.

Key contributions included:
– Co-shaping the foundational language and structure of the Blueprint series
– Designing key diagrams and infographics to translate complex economic frameworks
– Creating visual identities and branded materials across each theme

This work helped crystallize the fourth sector vision for diverse audiences and played a key role in supporting policy innovation and cross-sector alignment worldwide.