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Buy for Benefit (B4B) Coalition
About
Medium: Systems Design, Strategic Branding, Visual Storytelling
Role: Program Co-Designer, Creative Director, Brand & Narrative Lead
Date: 2019-2020
Location: Global (Launched at WEF Davos 2020)
Project Type: Global Economic Initiative, Cross-Sector StrategySystems Design, Strategic Branding, Visual Storytelling
Link
The Buy for Benefit (B4B) Coalition is a trillion-dollar movement to transform global procurement toward inclusive, sustainable outcomes. I co-developed early program structure and creative strategy alongside Fourth Sector Group leadership and global partners.
Launched at the World Economic Forum 2020 Annual Meeting in Davos, B4B was developed in partnership with SYSTEMIQ, the World Economic Forum, the International Chamber of Commerce, CARE, and with support from the UK’s Department for International Development (DFID).
I led the branding, messaging, and storytelling strategy, crafting stakeholder materials and visual systems that engaged leadership across governments, Fortune 500 companies, multilateral institutions, and NGOs.
This work translated abstract economic concepts into a compelling call to action—elevating the for-benefit movement into procurement boardrooms and public forums around the world.
