Scaling California's For-Benefit Economy

As part of my work with The Fourth Sector Group, I served as creative lead and senior advisor for Scaling California’s For-Benefit Economy, a cross-sector initiative co-hosted by GO-Biz (California Governor’s Office of Business & Economic Development).

This effort included a series of convenings across the state, engaging policy leaders, social entrepreneurs, investors, and corporate leaders in shaping a roadmap to scale the for-benefit sector in California. I led the development of visual identity, communications materials, event collateral, and narrative design—ensuring clarity and resonance across diverse audiences.

I also played a key role in coordinating content, messaging, and visual design for the convenings, helping align stakeholders and spark momentum across government, business, and civil society. The initiative demonstrated California’s leadership in reimagining capitalism to prioritize equity, sustainability, and long-term wellbeing.