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BuildBetter.world

About

Medium: Website Design, Content Strategy, Visual Communication
Role: Creator, Designer, Content Strategist
Date: 2020
Location: Global
Project Type: Digital Platform, Economic Development, Crisis Response

In response to the economic challenges amplified by the COVID-19 pandemic, I conceptualized and developed BuildBetter.world—a digital platform aimed at accelerating the transition toward an inclusive, resilient, and sustainable economy. Taking the initiative, I led the project from inception to launch, overseeing all aspects of visual design, site architecture, and content creation.

The platform served as a central hub for the Building a Better Economy Challenge, bringing together innovators, experts, and organizations worldwide to collaborate on policy and business solutions. Key features included:

• Global Call to Action: Highlighted a coalition of CEOs advocating for purpose-first business models, urging governments and enterprises to prioritize societal and environmental well-being alongside profit. ​
• Resource Library: Curated a comprehensive collection of materials on the Fourth Sector, providing insights into for-benefit organizations and the supportive ecosystems they require.​
• News and Updates: Offered timely information on initiatives and developments related to building a purpose-driven economy.​

By integrating compelling visuals with clear, action-oriented content, BuildBetter.world effectively engaged a diverse audience—including policymakers, business leaders, and civil society—fostering collaboration and driving momentum toward systemic economic change.

© 2025 MARTHA MARTIN

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