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Leveraging Private Enterprise to Achieve the SDGs

About

Fourth Sector 2030: A Pathway Toward a Purpose-First Economy
Strategy | Narrative Design | Visual Systems

I helped develop the structure, messaging, and visual framework for this landmark paper—a strategic roadmap to advance the fourth sector by 2030. Created in partnership with DFID and a global coalition, this publication distilled years of convenings, research, and system-mapping into an actionable, inspiring vision.

I collaborated closely with researchers and writers, and led the design direction—from the cover to the visual storytelling. The use of comic-style illustrations was a creative approach developed in collaboration with our team and a professional illustrator, intended to bring warmth and accessibility to complex ideas. I also supported the creation of post-launch collateral to help partners amplify the work.

Fourth Sector 2030 remains a foundational tool for ecosystem builders, business leaders, and policymakers seeking to build a more inclusive, sustainable economy.

© 2025 MARTHA MARTIN

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